NAPA VALLEY INDUSTRY INVITATION
A Napa Valley California Tourism, Travel, Wine & Lifestyle Series + Viral Campaigns
Napa Royals is inviting Napa Valley merchants, hospitality businesses, wineries, tourism partners, affiliates, and experiential brands to participate in an upcoming Napa Valley travel, tourism, wine, culinary, and lifestyle content series featuring Afroman. Napa Royals will coordinate directly with selected participating merchants regarding the experience, scheduling, production requirements, in-kind exchange, content opportunities, and activation details.
This Napa Valley production is intended to serve as a significant California Wine Country component of that broader campaign, with content to expand nationally and internationally. We are developing a series of highly shareable viral videos showcasing the very best of California tourism and Prefered Wine Country Merchants.
NATIONAL → NAPA VALLEY → INTERNATIONAL
THE CONCEPT IS SIMPLE
Afroman experiences Napa Valley through the people, places, food, wine, hospitality, entertainment, experiences, and excursions that define the destination.
This is not intended to be traditional advertising.
It is an experiential content platform designed to place Napa Valley merchants directly into the story, allowing participating businesses to become part of the visual representation of Wine Country and the California lifestyle.
WHO WE ARE LOOKING FOR
We are currently onboarding a select group of featured sponsors as in kind partners across:
- Restaurants & food purveyors
- Wineries, tasting rooms & wine experiences
- Hotels & lodging
- Excursions & experiential tourism
- Entertainment
- Transportation
- Tourism & travel partners
- Wine professionals, sommeliers & influencers
- Other distinctive Napa Valley lifestyle experiences
THE OPPORTUNITY
Afroman has a standard activation value of $25,000 per location for this type of branded experiential content and celebrity activation.
For this Napa Valley production, we are "NOT" charging participating merchants an activation fee.
Instead, we are inviting select partners to participate through in-kind sponsorship and experiential exchange, allowing us to incorporate your property, product, experience, brand, or service into the production.
In exchange, your business becomes part of the actual experience and visual storytelling.
Afroman will activate and experience your offering on camera, creating original branded lifestyle content featuring your location, experience, products, and team.
Participating merchants will also receive access to the applicable original footage and highlight content generated from their activation for their own marketing, promotional, social media, and re-editing purposes, subject to production guidelines and rights.
“BUT NOW I GOT WINE”
As part of the creative campaign, Afroman, a Gold record artist, multi-platinum holder, and Grammy-nominated solo rapper, will also be developing a new version of his previous Gold record song: “But Now I Got Wine,” with the Napa Valley experiences serving as the branded visual and experiential backdrop.
The goal is to create a recognizable soundbite and visual campaign that wineries, tasting rooms, restaurants, wine professionals, sommeliers, influencers, tourism organizations, travel companies, and hospitality brands can ultimately leverage across social platforms. The participating Napa Valley industry will become part of the branded visual and cultural story behind this campaign.
Content will also be incorporated into the broader California Campaign production and presented to multiple destination marketing organizations and tourism partners, including organizations such as Visit California and comparable industry organizations.
MANAGING & DIRECTING PRODUCTION
Napa Royals is managing and directing the local production, merchant relationships, experiences, and scheduling for Afroman, who is a new proprietor in Napa Valley. Interested Napa Valley merchants and industry partners are invited to contact Napa Royals for participation.
Napa Royals
Managing & Directing Production / Local Merchant Partnerships
Napa Valley, California
On behalf of Afroman & the production team
TIMING
We are currently targeting a tentative October production window.
We anticipate implementing a minimum of 30 days of advance marketing and promotional activity surrounding the activation, with Afroman participating in applicable marketing efforts leading into the production.
Because we are intentionally limiting the number of participating merchants, we are currently reviewing and onboarding partners that we believe are representative of the very best Napa Valley has to offer.
INVITATION TO NAPA VALLEY
This is an open invitation to the Napa Valley hospitality, wine, tourism, culinary, entertainment, transportation, and travel industry.
If your business offers something that represents the Napa Valley experience, we would like to hear from you.
The goal is to bring together a collection of exceptional Napa Valley businesses and experiences and allow Afroman to experience them authentically—creating content that tells a much larger story about Napa Valley, California Wine Country, and the people who make it special.
PARTICIPATION
Participation is being considered on a selective in-kind sponsorship and experiential exchange basis.
Afroman is currently on a national tour and developing this campaign as part of a larger effort to connect his music, celebrity, beverage, hospitality, travel, tourism, and lifestyle platforms in a California Tourism Campaign.
This is an opportunity to have your brand become part of the Napa Valley experience itself as a Prefered Merchant, not simply an advertisement within it.